Illuminating the Path to ABM Mastery with Mason Cosby
Growth Marketing Camp
00:00
Building Valuable Relationships for Podcast Sponsorships
The chapter explores a strategy for securing sponsorships by inviting suitable sponsors onto the podcast show, offering sponsorship opportunities post-experience, and emphasizing quality content to attract sponsors. It also discusses engaging target accounts for business development, maintaining positive relationships post-interview, and providing ongoing value through monthly touchpoints. Furthermore, it delves into alternative strategies for podcasting success, revenue activation, and implementing sales playbooks for customer engagement.
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Transcript
