B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success #17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign
Jul 2, 2024
CMO of BrightSign, Brian Rowley, discusses relevance, agility, and fearlessness in B2B marketing. Topics include customer-centric approach, partnerships, and trends in the digital signage industry. Emphasizes the importance of staying innovative and creating immersive experiences.
Chapters
Transcript
Episode notes
1 2 3 4 5
Intro
00:00 • 2min
Exploring Primary Customers and the Significance of Relevance, Agility, and Fearlessness in B2B Marketing
02:10 • 4min
Embracing Relevance and Agility in B2B Marketing Strategy
06:00 • 3min
Customer-Centric Approach and Strategic Partnerships in B2B Solutions
08:47 • 12min
Exploring Ecosystems and Trends in Digital Signage Industry
20:20 • 4min
