B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success cover image

#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

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Exploring Primary Customers and the Significance of Relevance, Agility, and Fearlessness in B2B Marketing

The chapter delves into the primary customers and audience of a company in various markets, emphasizing the importance of creating immersive experiences. It also highlights the significance of relevance, agility, and fearlessness in B2B marketing, stressing the need for adaptive strategies to stay relevant and lead the category.

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