B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success cover image

#17: Relevance, Agility, and Fearlessness in B2B with Brian Rowley, BrightSign

B2B Agility with Greg Kihlström™: MarTech, E-Commerce, & Customer Success

00:00

Embracing Relevance and Agility in B2B Marketing Strategy

The chapter explores BrightSign's approach of staying innovative in the digital signage market by focusing on relevance in their messaging, adapting to audience needs, and measuring effectiveness to remain engaging and agile.

Play episode from 06:00
Transcript

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app