Strategy: How To Understand & Create A User Friendly Strategy For Business & Life w/ Seth Godin

7 snips

Oct 21, 2024

In this engaging conversation, Seth Godin, a renowned author and thought leader in marketing, shares his insights on crafting effective strategies for both business and personal life. He challenges common misconceptions about strategy, emphasizing that it acts as a compass rather than a map. Godin discusses the importance of integrating solid systems into strategy, the need for clear objectives, and how understanding market demands can guide successful contributions. With anecdotes and practical advice, he inspires listeners to rethink their approach to achieving meaningful goals.

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INSIGHT

Strategy vs Tactics Confusion

Most people don't have a strategy; they have a pile of tactics without clear direction.
The system indoctrinates us to move forward without thoughtful strategic change.

ADVICE

Play Strategy Like A Game

Treat strategy like a game with players, rules, and outcomes to improve play and resilience.
Don't take failures personally; learn and prepare to play better next time.

ANECDOTE

Ignoring Distractions in Mexico City

Seth addressed a disruptive woman during a Mexico City talk, ignoring her after focusing energy initially.
This shift improved his talk as he focused on the supportive 2,999 attendees.

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I’ve grown up in the human potential movement and world of entrepreneurship. Having a goal, which I refer to as a destination, is paramount, as if we don’t know where we are going, we can never get there. However, to get there, you need a strategy. We generally think we have one, but we very often misinterpret what a real, effective strategy is. So I have for you…the expert. Seth Godin. Seth is known as one of the most pervasive voices in the business world, but just as many people follow him for personal insight. I know so many people who have read his daily blog for well over a decade. Seth has a discerning perspective on a meaningful life and a business that matters and succeeds.. Seth was one of my first guests when I hosted The Ziglar Show, as he cites Zig Ziglar as one of the most influential mentors of his life, again, personally and professionally. I recently sat down with Seth to talk about strategy and as usually, he popped a lot of myths about what is and isn’t strategy. He has culminated it in a new book called, This Is Strategy: Make Better Plans. As you’re about to hear, he asks as many great questions as he makes great statements. He asks, “If we don't have a strategy, what do we have?” He says, “A strategy isn’t a map—it’s a compass,” and I think you’ll want to hear how he clarifies this. I asked him where we most miss out on what an actual strategy is. And while the topic is headlined as strategy, Seth gives a lot of focus to systems that work. Again, in our personal lives and in our work. Again, the brand new book is This Is Strategy: Make Better Plans, and you’re going to hear some of the headline topics I wanted to learn more about.

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