I’ve grown up in the human potential movement and world of entrepreneurship. Having a goal, which I refer to as a destination, is paramount, as if we don’t know where we are going, we can never get there. However, to get there, you need a strategy. We generally think we have one, but we very often misinterpret what a real, effective strategy is. So I have for you…the expert. Seth Godin. Seth is known as one of the most pervasive voices in the business world, but just as many people follow him for personal insight. I know so many people who have read his daily blog for well over a decade. Seth has a discerning perspective on a meaningful life and a business that matters and succeeds.. Seth was one of my first guests when I hosted The Ziglar Show, as he cites Zig Ziglar as one of the most influential mentors of his life, again, personally and professionally. I recently sat down with Seth to talk about strategy and as usually, he popped a lot of myths about what is and isn’t strategy. He has culminated it in a new book called, This Is Strategy: Make Better Plans. As you’re about to hear, he asks as many great questions as he makes great statements. He asks, “If we don't have a strategy, what do we have?” He says, “A strategy isn’t a map—it’s a compass,” and I think you’ll want to hear how he clarifies this. I asked him where we most miss out on what an actual strategy is. And while the topic is headlined as strategy, Seth gives a lot of focus to systems that work. Again, in our personal lives and in our work. Again, the brand new book is This Is Strategy: Make Better Plans, and you’re going to hear some of the headline topics I wanted to learn more about.
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