

292 - Sales Concepts That Stand the Test of Time with Jason Campbell
8 snips Oct 1, 2021
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Value Beats Tactics For Longevity
- Sustainable businesses require value creation, not just flashy tactics.
- Tactics give short advantages that vanish once widely copied.
Low Barriers Increase False Experts
- The internet lowered barriers so anyone can self-appoint as an expert.
- That increases risk because many lack long-term experience and face market cycles.
Do Diligence Before Investing In Programs
- Do diligence and favor patience over impulsive purchases.
- Interview users and category experts, not just read reviews, before investing belief or money.