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292 - Sales Concepts That Stand the Test of Time with Jason Campbell

The Ultimate Entrepreneur

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Are You Preeminent?

Being preeminent is being more truthful, telling people what you really believe. Giving them a perspective that is different than everyone else, but makes better sense. You will only be rewarded for benefits you create for others. That demands courage. If you know that you sell something that 99 out of a hundred people never ever succeed with, then the only way you could truthfully sell it was to say: look, let me be honest. I can't promise you'll be that. But i don't want it on my conscience. And that's just music to my ears when you say that definition.

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