Next Level Podcast with Jeremy Miner The Psychology of Influence & How To Win Every Sale with René Rodriguez
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Dec 10, 2025 René Rodriguez, a bestselling author and keynoter skilled in applied behavioral neuroscience, joins the conversation to explore the intricacies of influence in sales. He reveals that 93% of communication occurs before words are spoken, emphasizing how tone and body language can significantly affect trust. René also discusses the importance of storytelling and the framing technique in guiding buyer decisions while preventing objections. With insights on the power of posture and gestures, this chat offers a masterclass in connecting with prospects on a deeper level.
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Selling Is Changing Behavior
- Selling is fundamentally about getting someone to accept change and overcome biological resistance to it.
- René argues influence is core to leadership and selling because change triggers the brain's resistance system.
Meaning Arrives Before Words
- Nonverbal cues and tone create most of the meaning people assign to you before words land.
- René cites the 93% rule: combined tone and body convey far more than words do.
Prevent Objections Early
- Prevent objections by shaping the conversation and calming the prospect's threat response early.
- Focus on engagement and congruency to reduce uncertainty before closing.
