René Rodriguez

René Rodriguez, a bestselling author and keynoter skilled in applied behavioral neuroscience, joins the conversation to explore the intricacies of influence in sales. He reveals that 93% of communication occurs before words are spoken, emphasizing how tone and body language can significantly affect trust. René also discusses the importance of storytelling and the framing technique in guiding buyer decisions while preventing objections. With insights on the power of posture and gestures, this chat offers a masterclass in connecting with prospects on a deeper level.