The Business Edit: Declutter and Organize your Business

Writing Copy that Connects with Sara Gillis

Jan 23, 2024

Sara Gillis shares tips on crafting website copy for creative businesses. She emphasizes storytelling and authenticity to stand out online. The discussion covers sales page tactics, outsourcing, and connecting with customers authentically. Productivity hacks and book recommendations for creativity are also shared. Listen to infuse your business with word-magic and inspiration!

36:33

Creator website

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Prioritize profit goals over revenue for business success and work-life balance.

Transitioning to niche client services leads to more fulfilling work and business growth.

Deep dives

Focus on Profit Over Revenue Goals

Prioritize hitting profit goals over revenue goals to truly change the course of your business and build a life-first business. Creating more margin in finances and schedule is key to achieving a work-life balance and scaling your business for success.

Introduction

2min

Journey to Specializing in Copywriting for Photographers

20min

Navigating the Challenge of Outsourcing and Growth Mindset

2min

Crafting Compelling Sales Pages and Authentically Connecting with Customers

9min

Productivity Hacks and Recommended Books for Creativity

2min

Closing Remarks, Call-to-Action, and Business Edit Sponsorship

2min

As a copywriter at What Sara Said, copy coach, and host of the Copywriter On Call podcast, Sara Gillis helps female creative business owners, especially photographers, stand out through words. After teaching writing for nearly a decade, Sara left education to help business owners show up authentically online by crafting website copy that's word-magic for their ideal clients.

On today's episode, Sara shares practical advice to infuse creative businesses with storytelling and heart. She loves helping creative business owners and photographers serve up word-magic and inspiration to empower them to show up as themselves online.

If you're ready to learn how to drop-kick the tired ol’ strategies that everyone else in business is using and change the script to what makes you different so you can serve your clients better and sell to them, too, it's time to get this episode in your ears now!

SHOW NOTES: jadeboyd.co/writing-copy-that-connects-with-sara-gillis/

CONNECT WITH GUEST:

Website: whatsarasaid.com
Sara's Membership Program: The Content Huddle
Instagram: @hellosaragillis

CONNECT WITH JADE

LEVEL UP YOUR BUSINESS + PRODUCTIVITY

FREE RESOURCES

Mentioned in this episode:

Doors to the Quarterly Reset are open!

The Quarterly Reset is a 5-day strategy intensive for service providers who want to scale their business with a life-first approach one quarter at a time. Visit www.jadeboyd.co/quarterlyreset to learn more and save your seat today!

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

The Business Edit: Declutter and Organize your Business

Writing Copy that Connects with Sara Gillis