20min chapter

The Business Edit: Declutter and Organize your Business cover image

Writing Copy that Connects with Sara Gillis

The Business Edit: Declutter and Organize your Business

CHAPTER

Journey to Specializing in Copywriting for Photographers

The chapter features Sarah Gillis sharing her transition from teaching to copywriting for photographers, emphasizing the satisfaction of working with clients who value capturing memories. The discussion covers developing tailored offers like website copy courses and coaching programs for photographers, highlighting the importance of serving a niche market. The chapter also delves into strategies for overcoming writer's block, systemizing content creation, and outsourcing writing to enhance brand voice and business growth.

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