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Build It
Building with ... Brad Seymour, Windy City Bulls
Oct 18, 2023
Brad Seymour, President of the Windy City Bulls, shares insights on running a successful minor league basketball franchise. Topics discussed include Brad's career path, differences between minor league and G League teams, ticket sales strategies, tailoring promotions, partnering with arena management, and guiding younger staff.
55:34
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Quick takeaways
- Corporate partnerships are crucial for the growth of minor league sports franchises, offering benefits like marketing platforms and exclusive perks for partners.
- Focusing resources on special events and promotions during weekends helps drive attendance and create a fun and engaging experience for fans.
Deep dives
The Power of Corporate Partnerships in Growing the Business
The podcast episode discusses the importance of corporate partnerships in driving the growth of minor league sports franchises. Brad Seymour, president of the Windy City Bulls, shares his experience in building successful partnerships with local businesses. These partnerships offer various benefits, including gaining access to the team's marketing platforms, such as LED signage and social media. Additionally, members of corporate partnerships receive perks such as floor seats, merchandise discounts, and exclusive events. By tapping into the Bulls' brand and leveraging community involvement, these partnerships help create a sense of community and support for the team.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode