In this episode, we speak with Brad Seymour, President of the Windy City Bulls, the G League affiliate of the Chicago Bulls. Brad shares his insights on running a successful minor league basketball franchise, including how they approach ticket sales, promotions, partnerships, and creating a great fan experience.
Key topics discussed:
- Brad's career path from baseball to basketball, and his philosophy on creativity and not being afraid to fail
- Differences between independent minor league teams vs NBA-affiliated G League teams
- How the Windy City Bulls focus ticket sales on group outings rather than individual season tickets
- Tailoring promotions and giveaways towards weekend games vs lower attendance weeknights
- Partnering with arena management to enhance branding and fan experience
- Leveraging resources from the Chicago Bulls while still maintaining autonomy over Windy City's messaging
- Guiding younger staff and taking pride in their development and growth
We feel like there is much to be learned from Brad's time in minor league sports, and you'll gain useful insights into engaging fans, corporate partners, and the local community. Tune in to hear Brad's minor league sports wisdom!
