Freelance to Founder Why You're (Still) in the Feast-Famine Stage
Nov 3, 2025
In this engaging discussion, AJ Casada, founder of Revenue Boost, shares his journey from freelancer to agency owner, focusing on how to escape the feast-famine cycle. He emphasizes the importance of creating recurring revenue to stabilize income. AJ advocates for automated lead-generation systems, highlighting low-volume ads and email lists. Consistent marketing is key to avoiding income dips, and he recommends practical tools for automation. Lastly, AJ offers insights on hiring strategically to support growth while keeping lead generation a priority.
AI Snips
Chapters
Transcript
Episode notes
Add A Monthly Offer
- Create recurring revenue by offering monthly services like consulting or maintenance.
- AJ Casada says switching to recurring revenue reduced stress and stabilized income for his agency.
Agency Shift To Recurring Revenue
- AJ Casada switched his agency from project-based to fully recurring revenue two years ago.
- The change improved growth, profitability, and reduced his stress and income uncertainty.
Automate Lead Generation
- Build lead-generation systems that run without your constant involvement, like automated cold email or low-volume ads.
- AJ Casada recommends at least one background system so leads keep coming while you deliver work.