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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Is Google Primed to Buy Reddit? (468)
Feb 21, 2025
Exploring Reddit's troubling stock drop, the hosts discuss whether Google's algorithm could lead to an acquisition of the platform. They dive into the rise of episodic content and the importance of partnering with creators instead of going solo. There's also a humorous take on AI's potential to reshape the future of search, plus insights into the evolving landscape for content creators. Rants about the Associated Press and MLB's robo-umpires add spice to the conversation, while nostalgia for 80s music brings a light-hearted touch.
57:42
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Quick takeaways
- Reddit's stock plunge, influenced by disappointing growth and Google's algorithm changes, underscores the risks of relying on external traffic sources.
- The rise of episodic video content reveals a shift in creator strategies toward building lasting audience relationships through quality storytelling.
Deep dives
KFC's Relocation Sparks Humor and Reflection
KFC's decision to move its headquarters from Louisville, Kentucky, to Plano, Texas, raises humorous questions about its branding. The change prompts playful speculations about the company's identity, such as whether it will still be called Kentucky Fried Chicken or simply 'Plain Old Chicken.' This move highlights the intersection of corporate strategy and regional identity, as it challenges the longstanding association of KFC with Kentucky culture. Amidst the jokes, there's a reminder of the stories that brands have to tell and the importance of storytelling in marketing.
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