This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose cover image

Is Google Primed to Buy Reddit? (468)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

00:00

Evolving Opportunities for Content Creators

This chapter explores the changing dynamics for content creators in monetizing their work, highlighting the rise of creator-driven content on platforms like YouTube and TikTok. It stresses the importance of sustainable concepts over personality-driven content, while also critiquing the influencer culture of teaching success without deep understanding.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app