Psicología del Consumidor para Vendedores (Ep-322)

Marketing Management is a seminal textbook that uses a managerial orientation, an analytical approach, a multidisciplinary perspective, universal applications, and balanced coverage to distinguish it from other marketing management texts. The book is updated to reflect the latest market developments, including new examples and insights on real-world companies such as Wegmans, Starbucks, and Uber. It covers various aspects of marketing, including consumer and business markets, marketing research, market segmentation, product strategy, branding, pricing, and integrated marketing communications.

In 'The Paradox of Choice,' Barry Schwartz argues that the abundance of choices in modern Western society, while seemingly beneficial, can actually be detrimental to our psychological and emotional well-being. He explains how the explosion in choices, from mundane decisions like buying jeans to profound challenges like balancing career and family, has paradoxically become a problem rather than a solution. Schwartz synthesizes current research in social sciences to make the counterintuitive case that eliminating choices can reduce stress, anxiety, and busyness. He offers practical steps to limit choices, focus on important ones, and derive greater satisfaction from decision-making. The book also introduces the concepts of 'maximizers' and 'satisficers,' highlighting the differences in their decision-making processes and outcomes.