Marketing Against The Grain CMO for the Day: Marketing Pickleball
Oct 20, 2022
Discover the fastest-growing sport you’ve probably never heard of: Pickleball! The hosts dive into creative strategies for branding this sport to diverse audiences and highlight how it can leverage celebrity endorsements for greater visibility. Learn about revitalizing communities by transforming underused spaces into vibrant pickleball venues. Innovative marketing tactics, new audience engagement methods, and event strategies are discussed, showcasing how to elevate pickleball from obscurity to a mainstream sensation.
AI Snips
Chapters
Transcript
Episode notes
Year-Round Relevance
- Maximize the days of the year that your sport is relevant.
- Instead of a four-month season, aim for nine out of twelve months to maintain audience engagement.
Build a talent pipeline
- Seed equipment and instruction in schools to introduce pickleball early.
- Create an "American Idol" style reality show to discover new talent and maintain interest during the off-season.
Characters Beyond Athletes
- Focus on developing characters beyond just the athletes, including commissioners, coaches, and referees.
- This broader approach creates a more engaging and enduring narrative for the sport.