What’s the fastest-growing sport you’ve never heard of? Kipp and Kieran become CMO of the day for the Major League Pickleball and how they will market the sport to success. Press play to find out how Pickleball can use its unfair advantage, build awareness for an unknown category, lean into other audiences to build your own, and more.
If you have a company that you’d like us to be CMO for the day in the future, leave us a review on Apple Podcasts or hit us up on Twitter and we may be your next CMO of the day.
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Host Links:
Kipp Bodnar, https://twitter.com/kippbodnar
Kieran Flanagan, https://twitter.com/searchbrat
‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Darren Clarke.
