

Event Spotlight: Phocuswright Europe 2025
Aug 7, 2025

Guest
James Lemon

Guest
Charlotte Lamp Davies
Guest
Andrea Lamparini

Guest
Robert From

Guest
Mark Ross-Smith

Guest
Andy Headington

Guest
Teesta Raha

Guest
Enrique Espinel
In this engaging conversation, guests like Enrique Espinel, COO of Civitatis, emphasize the importance of customer-centric branding tailored for Spanish-speaking travelers. Teesta Raha from Sojern discusses innovative marketing strategies that adapt to post-pandemic challenges. Andy Headington, CEO of Adido, shares insights on improving digital marketing for travel brands. Mark Ross-Smith of StatusMatch highlights the evolving landscape of loyalty programs, while Andrea Lamparini from WeRoad focuses on community-driven travel experiences that resonate with millennials.
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Episode notes
Lock In A Focusrite Discount And Interview
- Buy your Focusrite San Diego ticket early and use TRAVELTRENDSPECIAL25 for $250 off.
- Email Dan after purchase to schedule a guaranteed Travel Trends interview at the event.
Dominating Spanish‑Language Experiences
- Civitatis built a Spanish‑language-first marketplace and scaled by focusing on underserved Spanish speakers.
- Enrique notes Spanish plus regional targeting remains a large, still‑early market opportunity.
Choose Curation Over Catalog Bloat
- Curate supply and say no to products that don't match quality standards even if they're tempting.
- Focused curation simplifies customer choice and builds loyalty through trust.