Travel Trends with Dan Christian

Event Spotlight: Phocuswright Europe 2025

Aug 7, 2025
In this engaging conversation, guests like Enrique Espinel, COO of Civitatis, emphasize the importance of customer-centric branding tailored for Spanish-speaking travelers. Teesta Raha from Sojern discusses innovative marketing strategies that adapt to post-pandemic challenges. Andy Headington, CEO of Adido, shares insights on improving digital marketing for travel brands. Mark Ross-Smith of StatusMatch highlights the evolving landscape of loyalty programs, while Andrea Lamparini from WeRoad focuses on community-driven travel experiences that resonate with millennials.
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ADVICE

Lock In A Focusrite Discount And Interview

  • Buy your Focusrite San Diego ticket early and use TRAVELTRENDSPECIAL25 for $250 off.
  • Email Dan after purchase to schedule a guaranteed Travel Trends interview at the event.
INSIGHT

Dominating Spanish‑Language Experiences

  • Civitatis built a Spanish‑language-first marketplace and scaled by focusing on underserved Spanish speakers.
  • Enrique notes Spanish plus regional targeting remains a large, still‑early market opportunity.
ADVICE

Choose Curation Over Catalog Bloat

  • Curate supply and say no to products that don't match quality standards even if they're tempting.
  • Focused curation simplifies customer choice and builds loyalty through trust.
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