Travel Trends with Dan Christian  cover image

Event Spotlight: Phocuswright Europe 2025

Travel Trends with Dan Christian

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The Power of Customer-Centric Branding

This chapter emphasizes the crucial role of customer service in shaping brand identity, sharing a personal narrative that showcases the importance of direct connections with customers. It discusses the travel marketplace's growth, projected to serve 15 million travelers by 2025, with a focus on tailored offerings for Spanish-speaking clients. Additionally, the chapter reflects on insights gained from the Phocuswright Europe event, addressing the integration of AI and social commerce into future travel business strategies.

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