FT Tech Tonic Peak social media: The future
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Aug 1, 2023 
FT correspondents discuss the future of social media, including the transformation of platforms into shopping malls, the rise of TikTok and professional content creators, the cycle of new social media platforms, emerging trends like virtual reality and AI, the influence of AI and the metaverse, and the evolution of social media from simple photo sharing to fragmented platforms.
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TikTok Creator's Time-Consuming Experience
- Cristina Criddle shared how creating TikTok videos with her cat was time-consuming and often unrewarding.
- She questioned the effort when videos didn't perform well, showing common creator frustrations.
Social Media Becoming Less Social
- Social media is trending away from authentic social interaction towards marketplaces and entertainment.
- Users are aware the platforms are less social and may seek genuine interactions elsewhere.
TikTok's Dominance Emerges
- TikTok rapidly grew to over a billion users, becoming dominant for young audiences globally.
- Its success has reshaped social media culture and challenged Facebook and Instagram.