Cristina Criddle and John Carr discuss new Ofcom rules for online safety, balancing tech benefits and risks for kids, parents' concerns about harmful content, and challenges in enforcing regulations on social media platforms to protect children.

FT correspondents discuss the future of social media, including the transformation of platforms into shopping malls, the rise of TikTok and professional content creators, the cycle of new social media platforms, emerging trends like virtual reality and AI, the influence of AI and the metaverse, and the evolution of social media from simple photo sharing to fragmented platforms.