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9min chapter
Peak social media: The future
FT Tech Tonic
The Evolution of Social Media Platforms
This chapter explores how social media platforms like Instagram and TikTok are transforming into shopping malls and marketplaces, leading to a decrease in ordinary users posting personal content. It discusses the rise of TikTok as a dominant social media app and its impact on the landscape, including its push into e-commerce. The chapter also touches upon Twitter's challenges and the emergence of a new competitor called Threads.
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