Peak social media: The future
FT Tech Tonic
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The Evolution of Social Media Platforms
This chapter explores how social media platforms like Instagram and TikTok are transforming into shopping malls and marketplaces, leading to a decrease in ordinary users posting personal content. It discusses the rise of TikTok as a dominant social media app and its impact on the landscape, including its push into e-commerce. The chapter also touches upon Twitter's challenges and the emergence of a new competitor called Threads.
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