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Peak social media: The future

FT Tech Tonic

CHAPTER

The Evolution of Social Media Platforms

This chapter explores how social media platforms like Instagram and TikTok are transforming into shopping malls and marketplaces, leading to a decrease in ordinary users posting personal content. It discusses the rise of TikTok as a dominant social media app and its impact on the landscape, including its push into e-commerce. The chapter also touches upon Twitter's challenges and the emergence of a new competitor called Threads.

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