30 Minutes to President's Club | No-Nonsense Sales #246 - Q&A: JBay and Armand Teach you to Write a Cold Outbound Sequence
8 snips
Jan 23, 2024 In this podcast, the hosts discuss tips for preventing emails from being flagged as spam. They also cover the importance of setting a next step in sales, optimizing outreach channels and personalization, email prospecting regulations, injecting personality in sales communication, and avoiding spam filters.
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Focus Effort on Top Tiers
- Invest your manual effort on tier-one accounts with the highest probability of success.
- Prioritize by industry, persona, or quality of contact data to maximize outbound effectiveness.
Above vs Below the Line
- Executives focus on strategic outcomes, while below-the-line contacts handle tactical daily tasks.
- Tailor messaging accordingly: outcomes for execs, operational pain points for tactical roles.
Message Sequencing Strategy
- Tailor your sequence around one persona and their key priorities with focused messaging.
- Use bumps to refresh the thread and reinforce your core message with social proof.