#246 - Q&A: JBay and Armand Teach you to Write a Cold Outbound Sequence
30 Minutes to President's Club | No-Nonsense Sales
00:00
Optimizing Outreach Channels and Personalization
In this chapter, they discuss the two key areas that can significantly impact the success of outreach efforts: different prospecting channels and the level of personalization in messaging. They share their strategies for categorizing accounts into tiers and tailoring outreach accordingly, as well as the importance of resonant messaging for different audiences. They also provide insights on the messaging throughout an outbound sequence, cold email best practices, and the challenges of getting responses in outbound sales.
Play episode from 05:20
Transcript
