Injecting Personality and Authenticity in Sales Communication

FOUR ACTIONABLE TAKEAWAYS - How can I prevent myself from getting flagged as spam?

• Avoid as many links as possible in that first email. Stick to just a website link in your signature.
• Batch your email drafts but cascade your delivery. Time them anywhere from 15 minutes to an hour apart if you’re sending multiple emails to one company.
• Give your prospect a way to opt-out that does not use the word “unsubscribe”. Use something like “Don’t want to receive these emails anymore?”
• Warm up your inbox to build your email reputation in the early stages.

PATH TO PRESIDENT’S CLUB

• Founder and CEO @ Outbound Squad
• Owner @ Jason Bay Consulting
• Director of Marketing @ Chamber DS, inc
• Marketing Director & Corporate Sales Trainer @ National Services Group, Inc.

RESOURCES DISCUSSED

• Join our weekly newsletter
• Things you can steal