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The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship
210: SaaS Pricing Strategy: Top 5 Mistakes To Avoid - With Kyle Poyar
May 27, 2019
Kyle Poyar, VP Marketing Strategy at OpenView, discusses SaaS pricing strategy, the importance of pricing for SaaS companies, and avoiding common pricing mistakes. He shares examples of successful pricing strategies, the impact of pricing on revenue growth, and the importance of having a seamless way to land new customers. The chapter also covers how to improve pricing strategy and highlights the five common mistakes in SaaS pricing. In addition, they delve into a potential business idea and the guest's background in environmental studies and passion for Mediterranean cooking.
45:59
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Quick takeaways
- Higher prices can result in higher revenue and growth
- Choosing the right value metric leads to increased customer success and expansion
Deep dives
Mistake 1: Being too cheap in the early days
Many companies underestimate the value they provide and set their prices too low. Customers often associate higher prices with quality and long-term reliability. Raising prices strategically can result in higher revenue and growth.
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