210: SaaS Pricing Strategy: Top 5 Mistakes To Avoid - With Kyle Poyar

Kyle Poyar, VP Marketing Strategy at OpenView, discusses SaaS pricing strategy, the importance of pricing for SaaS companies, and avoiding common pricing mistakes. He shares examples of successful pricing strategies, the impact of pricing on revenue growth, and the importance of having a seamless way to land new customers. The chapter also covers how to improve pricing strategy and highlights the five common mistakes in SaaS pricing. In addition, they delve into a potential business idea and the guest's background in environmental studies and passion for Mediterranean cooking.