The Glossy Beauty Podcast
ITK's Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha
Dec 21, 2023
Brooklyn and Bailey McKnight, YouTube personalities and co-founders of ITK Skin, talk about their start on YouTube, the challenges of skincare for younger generations, simplifying skincare for Gen Z and Gen Alpha, successfully pitching their brand to Walmart, and their exciting plans for the future.
47:01
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Quick takeaways
- Brooklyn and Bailey McKnight successfully launched their affordable skincare brand ITK, targeted at a young demographic.
- The McKnight sisters emphasize the importance of authenticity, expertise, and community involvement when launching an influencer-founded brand.
Deep dives
Introducing Clean Reserve H2O: Water-Based Perfumes for Sensitive Skin
Clean Reserve H2O is a new collection of water-based perfumes designed for people with sensitive skin. The collection, which features eight scents, harnesses sustainable and renewable ingredients and offers long-lasting wear without causing irritation. It provides an eco-conscious and gentle alternative to alcohol-based fragrances, giving consumers hydration and exceptional performance. Clean Reserve H2O is now available at Sephora.
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