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ITK's Brooklyn & Bailey McKnight on simplifying skin care for Gen Z and Gen Alpha

The Glossy Beauty Podcast

CHAPTER

Starting a Skincare Brand

The speakers discuss their decision to pursue aesthetician licenses and how it influenced their skincare range. They talk about their background in aesthetics and product development, as well as their skincare practices. They also discuss the early conversations they had when developing their brand and successfully pitching it to Walmart.

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