Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

Hala Taha: Growing Your Network, Building Your Personal Brand, and Going Viral on LinkedIn

Apr 28, 2023
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ANECDOTE

Daily Routine Built Her Breakout

  • Hala started posting on LinkedIn in 2018 to promote her podcast and posted daily during her commute and evening engagement sessions.
  • Within a year she grew to ~60,000 followers and became a LinkedIn influencer by staying consistent and using volunteers to help her podcast.
INSIGHT

Stop The Scroll With Distinctive Value

  • Social content must stop the scroll, entertain, and provide value to win algorithmic attention.
  • Hala used bright visuals, personal photos, and consistent value to stand out on LinkedIn's feed.
ADVICE

Make Posts Skimmable And Mobile-First

  • Make posts skimmable using a strong hook and a 4:5 poster-style graphic to maximize mobile vertical real estate.
  • Use short lines (line-by-line) and avoid chunky paragraphs to increase dwell time and algorithmic favor.
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