Mediawatch If you can’t beat social media, join it. Or ban it?
7 snips
Dec 7, 2024 Ted Jason Patrick-Ortiz, Senior Social Media Producer at GMA, shares his experience transforming the network's approach to TikTok. He discusses Australia's social media ban for under-16s and its impact on media reliance on big tech. Ted highlights innovative strategies for engaging younger audiences, emphasizing the importance of adapting content to maintain credibility. The conversation also delves into the risks and rewards of influencer partnerships in news media, showcasing how GMA has successfully boosted its newscast ratings through social platforms.
AI Snips
Chapters
Transcript
Episode notes
News Corp's Campaign for the Social Media Ban
- Australia's social media ban for under-16s was supported by News Corp's "Let Them Be Kids" campaign.
- This campaign used emotive tactics, including actors posing as concerned parents, to pressure the government.
Social Media Dangers
- The Herald on Sunday reported on a documentary maker, Nadia Maxwell, who posed as a 13-year-old girl on social media.
- Maxwell's feeds were quickly filled with harmful content, including self-harm, murder, and child abuse.
Parental Control Tools
- Use Google Family Link to control app usage and set time limits on children's Android phones.
- The government could promote public service announcements explaining these tools.