Mediawatch
If you can’t beat social media, join it. Or ban it?
Dec 7, 2024
Ted Jason Patrick-Ortiz, Senior Social Media Producer at GMA, shares his experience transforming the network's approach to TikTok. He discusses Australia's social media ban for under-16s and its impact on media reliance on big tech. Ted highlights innovative strategies for engaging younger audiences, emphasizing the importance of adapting content to maintain credibility. The conversation also delves into the risks and rewards of influencer partnerships in news media, showcasing how GMA has successfully boosted its newscast ratings through social platforms.
35:49
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Quick takeaways
- Australia's unprecedented social media ban for under-16s reflects growing concerns about children's safety but raises questions about implementation and effectiveness.
- Media organizations are increasingly leveraging platforms like TikTok to engage younger audiences, highlighting the need for innovation amidst declining traditional viewership.
Deep dives
Australia's Social Media Ban and its Global Impact
Australia has enacted a groundbreaking social media ban for individuals under 16, an unprecedented move that has garnered significant international attention. This ban, championed by the government and the mainstream media, is perceived as a response to escalating concerns about children's safety on social media platforms. Despite the ambitious nature of this legislation, experts are skeptical about its effectiveness, questioning the feasibility of age verification and its potential to create unintended consequences. The situation has ignited a debate in New Zealand, with some local media outlets advocating for similar restrictions while others argue against the viability of such a prohibition.
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