Navigating Media's New Frontier

This chapter examines the challenges and transformations faced by traditional news media amidst the rise of social media. It highlights the tension between maintaining journalistic integrity and adapting to influencer-driven content, while also exploring how media organizations can leverage social platforms like TikTok to boost engagement. Through case studies, the chapter illustrates the importance of evolving media strategies and the critical conversation around Big Tech's role in shaping the news landscape.