Ted Jason Patrick-Ortiz
Senior social media producer at GMA, a national TV network in the Philippines. Shares insights on GMA's successful social media strategy, particularly on TikTok.
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Dec 7, 2024 • 36min
If you can’t beat social media, join it. Or ban it?
Ted Jason Patrick-Ortiz, Senior Social Media Producer at GMA, shares his experience transforming the network's approach to TikTok. He discusses Australia's social media ban for under-16s and its impact on media reliance on big tech. Ted highlights innovative strategies for engaging younger audiences, emphasizing the importance of adapting content to maintain credibility. The conversation also delves into the risks and rewards of influencer partnerships in news media, showcasing how GMA has successfully boosted its newscast ratings through social platforms.
