Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold 20% Increase! 'Inner Dialogue' marketing!🍏 I go to a Green Market! 🧼 Ask Us ANYTHING ❓❓ | Ep. 368
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Jul 2, 2025 Explore the power of 'inner dialogue' in marketing, where calls to action resonate with what your audience truly thinks. Discover simple tweaks that can significantly boost click rates across various sectors, including nonprofits and B2B. Listen to amusing anecdotes about the quirky experiences at a green market, filled with skepticism over lavender goods and briny delights. Jay also humorously reflects on why certain marketing questions miss the mark, making it clear that genuine engagement is paramount for success.
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Market to People, Not Businesses
- Always market to the person, not the business or demographic.
- Insert humanity into your marketing to stand out against generic content.
Use Inner Dialogue CTAs
- Use "inner dialogue" call to action buttons that reflect what the audience is really thinking.
- This approach can increase click rates by over 22% in business and 25% in consumer markets.
Nonprofit CTA Button Tips
- Replace typical nonprofit donate buttons with CTAs that match donor thoughts like "This matters, I'm in!".
- Use specific impact statements like "I'll give a month of clean water" to boost engagement.