When Jenny from Lockhart, Texas asked whether email and social tips really apply to nonprofits, Jay Schwedelson gave a hard yesâand then proved it. This episode is all about how to rewire your calls to action with âinner dialogueâ buttons that speak directly to what your audience is thinking. Whether youâre in nonprofit, B2B, DTC, or SaaS, these simple tweaks can boost your click rates way more than you'd expect. Also: Jayâs love-hate relationship with green markets, lavender dog biscuits, and mildly gross soap people.
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Best Moments:
(02:00) Why âdoes this apply to me?â is the most common (and misguided) marketing question
(03:44) The one element everyone overlooks that can drastically lift click-through rates
(04:59) How to replace âDonateâ with CTAs that actually reflect what donors are thinking
(06:30) B2B examples of flipping âDownloadâ into clicks that convert
(07:43) Ecomm buttons that tap into guilt, indulgence, and the online shopping spiral
(08:15) Jayâs favorite SaaS CTA: âConvince me this is worth itâ
(09:00) Why green markets feel like a fever dream of soap, lavender, and risky mushrooms
(10:58) The one vendor Jay always buys from (hint: itâs briny)
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Check out Jayâs YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jayâs TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelsonâs new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Researchâletâs kick cancerâs butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
