THE ED MYLETT SHOW Influence: Your Greatest Super Power w/ Zoe Chance
Feb 15, 2022
Zoe Chance, a behavioral scientist and author from Yale, dives into the fascinating world of influence as a superpower. She explains how understanding behavior changes is more impactful than merely changing minds. Zoe highlights the importance of simplifying choices to enhance influence, using Domino's success as an example. Charisma and emotional connection are key, while asking 'What would it take?' fosters collaboration and personal growth. She also encourages embracing rejection as a pathway to resilience and genuine connections, reshaping how we view work beyond just money.
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Make it Easy
- Focus on making desired behaviors easy, not on changing minds.
- Ask yourself or others, "What would make it easier to do X?"
Domino's Pizza Example
- Domino's Pizza increased sales by simplifying the ordering process.
- Customers could order by texting a pizza emoji, demonstrating the power of ease.
Gator vs. Judge
- Influence flows from the unconscious "Gator" (emotional, intuitive system) to the conscious "Judge" (rational system).
- Rational arguments rarely change deep-seated feelings or preferences.
