Unchurned - The No. 1 podcast for Customer Success

Risk Mitigation, Adoption, Expansion: The Triad of Customer Success ft. Colin Murphy (BMC Software)

Jan 15, 2025
Colin Murphy, SVP & Chief Customer Officer at BMC Software, joins Josh Schachter to shed light on customer success management. They discuss the triad of risk mitigation, adoption, and expansion as core objectives for success. Colin reveals BMC's innovative vision for 2025, emphasizing the transformative potential of AI in enhancing client interactions. He shares insights into building a dedicated customer success team and how systematic tracking can boost retention and revenue. Dive into strategic initiatives that can reshape customer engagement!
Ask episode
AI Snips
Chapters
Transcript
Episode notes
ANECDOTE

BMC's Customer Success Journey

  • KKR prioritized customer value realization (customer success) after acquiring BMC.
  • Colin Murphy joined BMC five years ago to build a customer success program.
ADVICE

Building a Customer Success Program

  • Define clear objectives for your customer success team, focusing on a subset of priorities.
  • Communicate these objectives throughout the organization and track progress using tools like Gainsight.
INSIGHT

Customer Success Triad

  • Customer success management has three core objectives: risk mitigation, adoption, and expansion.
  • Prioritize one area to start, especially when resources are limited.
Get the Snipd Podcast app to discover more snips from this episode
Get the app