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Risk Mitigation, Adoption, Expansion: The Triad of Customer Success ft. Colin Murphy (BMC Software)

Unchurned - The No. 1 podcast for Customer Success

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Intro

This chapter explores the three core objectives of customer success management: risk mitigation, adoption maturity, and expansion. The speaker discusses the need to prioritize these goals due to resource constraints and shares insights from their early strategy focused on risk mitigation.

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