12min chapter

Unchurned - The No. 1 podcast for Customer Success cover image

Risk Mitigation, Adoption, Expansion: The Triad of Customer Success ft. Colin Murphy (BMC Software)

Unchurned - The No. 1 podcast for Customer Success

CHAPTER

Strategic Foundations of Customer Success

This chapter examines the core objectives of customer success management, emphasizing risk mitigation, adoption, and expansion within large organizations. It underscores the need for strategic initiatives and clear goal definitions, while exploring how effective customer engagement can enhance revenue and retention. Additionally, the discussion highlights the significance of systematic tracking and prioritizing software usage to achieve desired outcomes for both customers and the organization.

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