AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
DTC Podcast
Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF
Jun 7, 2024
Join Taylor, Nate, and Jacob from Pilothouse's Meta Ads team as they discuss mastering the Drop Model for increased sales, early Q4 planning essentials, and advanced Meta Advertising strategies. Discover insights on leveraging seasonal moments, building hype with giveaways, and adapting to increased competition and costs in Q4. Uncover key tactics for boosting ad performance and leveraging new Meta features like Advantage Plus. Get ready for Q4 success with creative updates, Facebook ad hacks, and strategic budget planning tips.
20:48
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Implementing Product Drops can create urgency and boost sales effectively.
- Starting early Q4 planning is crucial to manage competition and costs efficiently.
Deep dives
Preparing for Higher CPMs and Election Year
With CPMs expected to rise, especially in Q4, due to it being an election year, the focus is on getting new leads early in the year to avoid spending heavily when CPMs peak. Planning for Q4 sessions includes reallocating spends and identifying opportunities amidst the uncertainty of the election cycle ramping up from September.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode