DTC Podcast
Ep 411: Crushing the Drop Model on Meta Ads + Q4 Budget Planning Kickoff | AKNF
Jun 7, 2024
Join Taylor, Nate, and Jacob from Pilothouse's Meta Ads team as they discuss mastering the Drop Model for increased sales, early Q4 planning essentials, and advanced Meta Advertising strategies. Discover insights on leveraging seasonal moments, building hype with giveaways, and adapting to increased competition and costs in Q4. Uncover key tactics for boosting ad performance and leveraging new Meta features like Advantage Plus. Get ready for Q4 success with creative updates, Facebook ad hacks, and strategic budget planning tips.
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Quick takeaways
- Implementing Product Drops can create urgency and boost sales effectively.
- Starting early Q4 planning is crucial to manage competition and costs efficiently.
Deep dives
Preparing for Higher CPMs and Election Year
With CPMs expected to rise, especially in Q4, due to it being an election year, the focus is on getting new leads early in the year to avoid spending heavily when CPMs peak. Planning for Q4 sessions includes reallocating spends and identifying opportunities amidst the uncertainty of the election cycle ramping up from September.
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