The Graham Cochrane Show “I’m Broke, What Business Do I Start?"
May 6, 2025
Feeling broke doesn’t have to keep you from starting a business! Discover how to harness your personal experiences to identify your ideal customer. Learn about coaching and consulting as a profitable model and uncover strategies to overcome self-doubt. Craft a compelling business identity and create value through effective content. Plus, gain insight on upselling and building trust as you earn your first $10,000. Transform your financial situation by turning challenges into opportunities.
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Starting From Zero Success Story
- Graham Cochrane started his first business during the 2009 recession with zero capital or loans.
- He reinvested all profits and built two multi-million dollar businesses over 15 years.
Coaching Is Simplest Model
- Start with coaching or consulting because it requires no brick-and-mortar, inventory, or staff.
- The core of this business is solving another person's problem one-on-one.
Serve The Person You Were
- Define your ideal customer by focusing on the person you once were and the problems you overcame.
- This shortcut lets you understand fears, desires, and stories, making your marketing more persuasive.
