Nikonomics - The Economics of Small Business 100 - How The Tuttle Twins Sold 6 Million Books Teaching Kids About Entrepreneurship, Freedom & More with Connor Boyack
Dec 23, 2024
In this engaging conversation, Connor Boyack, creator of the Tuttle Twins and president of the Libertas Network, shares his inspiring journey of turning a simple idea into a $15M nonprofit that has sold over 6 million books. He discusses the importance of teaching kids about entrepreneurship and freedom, innovative fundraising strategies, and the challenges his nonprofit faced, especially during the pandemic. Connor emphasizes the need for accessible economic education to empower future generations, blending commercial publishing and philanthropy seamlessly.
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Tuttle Twins' Unexpected Growth
- Connor initially lacked vision for the Tuttle Twins, treating it as a side project.
- COVID-19 dramatically increased demand, shifting it from a hobby to a core mission.
Supply Chain Challenges
- The rise of e-commerce during COVID-19 created supply chain challenges for Tuttle Twins.
- Increased cardboard demand by online retailers like Amazon made paper for books scarce and expensive.
Early Entrepreneurial Struggles
- Connor's prior entrepreneurial attempts, like the Utah Gun Exchange, faced marketing challenges due to platform restrictions on firearm ads.
- These experiences, while not financially successful, provided valuable learning for his nonprofit work.