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Join me, Nik (https://x.com/CoFoundersNik), as I sit down with Connor Boyack (https://x.com/cboyack), the creator of the Tuttle Twins (https://tuttletwins.com) and president of the Libertas Network. Connor shares how he turned a simple idea into a $15M nonprofit, selling over 6 million books and building a media empire. We talk about the challenges of running a mission-driven business, creative fundraising models, and why teaching economic principles to kids is more important than ever. Whether you're curious about publishing, nonprofits, or scaling a big idea, this episode is packed with actionable insights.
Questions this Episode Answers:
- How did Connor scale the Tuttle Twins from an idea into a $15M nonprofit?
- What makes Tuttle Twins a unique business within the nonprofit model?
- How can entrepreneurs create a mission-driven business and still be profitable?
- Why is teaching kids about economics and entrepreneurship so impactful?
- What are the challenges and advantages of running a nonprofit media enterprise?
Enjoy the conversation!
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This week we covered:
00:00 Highlights_The Rise of Tuttle Twins
03:02 Navigating Nonprofit and For-Profit Dynamics
05:54 The Mission-Driven Approach
08:46 The Impact of COVID-19 on Sales
12:09 Realizing the Power of Media
15:00 Overcoming Supply Chain Challenges
17:48 Entrepreneurial Journey and Lessons Learned
24:20 The Struggles of Early Entrepreneurship
25:49 Transitioning to Nonprofit Work
28:11 Financial Growth and Challenges
30:04 Revenue Streams and Business Models
32:56 The Nonprofit vs. For-Profit Mindset
35:51 Creating Wealth in Nonprofits
39:41 The Future of Libertas Network
