Macros Inc Live Macros Inc Live: Episode 56 - The Psychology of Change
Sep 25, 2025
Discover why knowing what to do isn’t enough for weight loss. The hosts dive into the psychology behind behavior change, discussing the importance of understanding neural wiring and habit formation. They compare human transformation to AI training, illustrating how rewards and environmental cues play crucial roles. Learn why willpower can’t stand alone, and how tailored strategies can support individual journeys. Practical tools like habit stacking and the power of coaching bring the insights to life, making change more attainable.
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Episode notes
The Tony The Tiger Memory
- Brad recounts meeting a guy nicknamed “Tony the Tiger” who everyone called by his shirt, never learning his real name.
- The story illustrates how small cues (like clothing) create lasting social labels and memories.
Knowing Why Beats Knowing What
- Brad argues knowledge gaps about why we behave matter more than just knowing what to do.
- Understanding how the brain wires habits helps explain why information alone rarely produces lasting change.
AI Analogy For Human Habits
- Brad compares AI learning from data and rewards to human habit formation driven by cues and rewards.
- Habits form when behaviors are rewarded and repeated within an environment of cues.