Focusing on outcomes to overcome effort bias

Most people know what they should be doing to lose weight — eat better, move more, build healthier habits. But why is it so hard to actually follow through? In this episode of Macros Inc Live, we break down the psychology of change: what triggers transformation, why motivation isn’t enough, the myths holding you back, and the strategies that make change finally stick. If you’ve struggled with consistency, this episode will give you the mindset shifts and practical tools to make lasting progress in your health and fitness journey.