Business Wars Subway vs Quiznos | One Ounce and You’re Out | 3
Jul 19, 2023
In 2003, a Subway franchisee launches the game-changing $5 Footlong in Miami, sparking a fierce rivalry. While Subway focuses on new toasting technology, Quiznos counters with quirky Spongmonkey ads and claims of having more meat in their subs. Franchisees are caught in the crossfire, struggling with corporate pressures and rising costs. As competition heats up, both brands face crises and opportunities, exploring innovative strategies to capture the market and win over customers, ultimately leading to a dramatic showdown.
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$5 Footlong Origin
- In 2003, Miami Subway franchisee Stuart Frankel created the $5 footlong promotion.
- It boosted weekend sales by 60%, but Subway corporate initially ignored it.
Subway's Hot Sub Test
- Subway introduced Turbo Chef ovens for hot subs in 2003.
- Franchisee Faroes Fasel saw a 10% sales increase, despite initial concerns about speed.
SpongeMonkeys Ad
- Quiznos' 2004 Super Bowl ad featured the SpongeMonkeys.
- The ad was controversial but generated buzz and boosted sales by 37%.
