Breaking and Entering Advertising Podcast She Took A Risk No One Else Would
Jul 31, 2025
Brooke Brown, SVP and Head of Brand and Creative at US Bank, discusses her unconventional journey from public transit marketing to leading significant brand campaigns. She reveals how secret shopping landed her a job and the lessons learned from bold career moves. Brooke shares insights on building strong collaborative relationships, the importance of understanding consumer perspectives, and leveraging innovative strategies for brand storytelling. Her advice encourages creatives to embrace adaptability and prioritize communication in their pursuits.
AI Snips
Chapters
Transcript
Episode notes
Secret Shopping Revealed Brand's Strength
- Brooke Brown experienced U.S. Bank firsthand through secret shopping as an agency professional.
- She appreciated the bank’s unique customer partnership approach that encouraged future growth.
Marketing Strategy Against Big Banks
- U.S. Bank aims to build trust and demonstrate expertise to diverse audiences.
- Competing with larger banks demands innovative, efficient, and effective marketing activations.
Choose Progress Over Perfect
- Let go of perfection and prioritize progress when briefing creative agencies.
- Embrace collaboration and allow ideas to grow through iterative work.