Brooke Brown

Brooke Brown, SVP and Head of Brand and Creative at US Bank, discusses her unconventional journey from public transit marketing to leading significant brand campaigns. She reveals how secret shopping landed her a job and the lessons learned from bold career moves. Brooke shares insights on building strong collaborative relationships, the importance of understanding consumer perspectives, and leveraging innovative strategies for brand storytelling. Her advice encourages creatives to embrace adaptability and prioritize communication in their pursuits.